Kai Zammit - Filmmaker Reacts

Writing Scripts and Hanging Belts

Added 2025-03-19 15:32:41 +0000 UTC

Had a message recently asking for some more behind the scene stuff and I thought, yeah I'd love too!

Today, I finished writing the first draft for a TV commercial. The client is a broadband provider in the south of the UK and one of our biggest clients. Hopefully the script gets locked in soon, I'll be directing this ad in May. I'll post a behind the scenes video to Patreon from the day. Hopefully it'll be interesting for some of you guys.

I try to make all my commercials feel like lived in worlds, very organic and relatable. I want the viewers to forget about reality for a few moments and I always tend to have stories with multiple meanings through out. Bit of a subtext guy. The only downside is you have to somehow bring it back to the client and their brand. It's the job after all.

I also put up the Big Gold belt which I've had recently in my videos. I had it laying over the back of the sofa but not any more, I want my larger set dressing props to be on display.

I would love to get my hands on a few others items but not sure where I'd put them, the curse of being in the loft. Love to hear your thoughts on them?

They are: